Erik Vermeulen

Behavioural Economics Strategist and Keynote Speaker - Durban
Erik Vermeulen


Erik is adept at speaking on issues relating to employee and customer relationships – soft skills that produce hard results. His insights into how consumers and employees behave and how to shape these behaviours in a new economy shaped by technology are essential in Leadership and bottom-line success.

He has the ability to create an immediate total emotional and mental connection with any audience, from Executive level to Sales groups and Service delivery teams. He has a stage presence, an energy which captivates, and most importantly, he delivers thought-provoking and take-home style content. This makes him an automatic choice to speak on human capital, motivation and people-related business issues.

Erik Vermeulen has been a Business consultant since 1994 when he was part of the team that brought Experiential Team Building to South Africa, and international Keynote speaker since 1999. Today he is considered as one of South Africa’s leading thinkers on Behavioural Economics, Corporate Culture and Employee Engagement.

He specialises in Corporate Behaviour strategies, allowing companies to create more profitable behaviours by examining how their teams work and how they interact with their employees as well as their customers. Erik explores trends and behaviours that have shaped the business world, and ones that will be required to motivate and improve performance in a post-recession business world where corporate spin become less powerful than customer and employee experience.

To find balance, Erik often spends time on his mountain bike, adventuring in most corners of the world or climbing the odd high mountain as a partner in an adventure travel business.

As such he frequently appears in both print and broadcast media and has served as Content Executive and Head Judge on “The One Day Leader – a reality TV series that drew an audience of over 2 million viewers per episode.

Erik is a high energy presenter, effortlessly adding humour and entertainment to his powerful business messages. He’s often singled out for his passion and zest as well as his business insight.

He has served long-term consulting contracts with some of the world’s largest companies and leaders in the global marketplace. His clients have found that Erik has the ability to put plenty of real-life business issues into perspective and offer realistic alternatives to team and leadership issues. He is frequently singled out for his enthusiasm, down to earth attitude and refreshing approach to people.

Erik has helped an African mobile phone company say “Jambo Greatness”, and they delivered on the promise. He’s shown the staff at Africa’s most profitable airline how they can “Lift you Up”, and a medical Aid scheme how to become “Pacesetters”. He’s even managed a to get the IT division at a major bank to “Simplify Complexity” and a children’s Cancer Charity to understand “How Now Brown Cow?” to transition to bigger things.”

What the audience will take home

High Content, High Energy, Highly Entertaining. Audiences are always seen taking notes during Erik’s presentations, and they often battle to keep up!

Immediately actionable insights. The audience will leave with practical examples and perspective allowing them to immediately implement key changes, steps and activities to derive value from the presentations.

Why the audience should listen these topics?

In a world that is more transparent than ever, through customers’ and employees’ ability to instantly communicate with the world at large – brands are facing increasing challenges in managing what people think and feel about them. We can therefore say that companies need to evolve at the speed of life.

Understanding how culture and employee behaviour impacts your business is critical for continued success and strengthening your brand. Brands are built from the inside out, and now, more than ever before, companies need to do what they say they do. This can only happen through engaged staff and culturally aligned behaviours at every level of the organisation.

Benefits for the individual and Organisation

You want a return on investment, don’t you?

Collaborating with Erik will give your people and your company:

  • A fresh and unique perspective on behaviour and people management.
  • Immediately actionable behaviours to help realise your goals
  • An understanding of the difference in people and how to communicate effectively with them in order to minimise conflict.
  • A can-do Attitude towards team-work and customer service.
  • The motivation to go the extra mile
  • Vivid learning moments that are easy to recall, for several months after the event
  • A speaker who provides both memorable content and tools that delegates can immediately apply in order to change their results.
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