Peter Cheales

Keynote Speaker - Johannesburg
Peter Cheales


Consulting, lecturing, and owning Adlab Advertising agency lasted a decade, until Peter wrote his best-selling book, I Was Your Customer in 1994, which launched him onto the professional speaking circuit. Eight editions later, the book still continues to hit the best-selling charts.

Peter is best known for founding Hellopeter in 2000. It has become the largest Customer Service website in the World - and perhaps the most powerful directory of Customer Feedback for Companies regarding their Customer Service.

Peter started out his career on the stage as a professional song-and-dance man. Then to Wits University, where he was awarded the prestigious Sandra van der Merwe Advertising Trophy after graduating from Wits in 1982 with B.A. and M.B.A. degrees.

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